I am Dee

I am dee
The Guide: Boldly blooming, unapologetically you
A year ago, during the summer holidays, I was sitting right here on the Italian beach of Forte dei Marmi when I told Martin, my husband, about my idea to create a new book.

I am dee
I Give Myself Permission
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I give myself permission to be any version of the woman I want to be.

I am dee
4 Things I've Learned...
For someone who’s 65, I’m young; to a 25-year-old, I’m old. At 49...
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Every Body Is Beautiful
Every body is beautiful. I find it strange that every time I walk by a...
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Rest, Cleanliness and Routine
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It’s officially autumn, but because summer took its time arriving here in the Netherlands, autumn, too, seems to be running a few weeks late.

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Embracing Farewell and New Beginnings
Twice a year, I feel a soft, sad ache—a mix of nostalgia and the bittersweet act of saying goodbye.
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Outfit Of The Day: Blooming In Style
Today’s look is all about embracing your inner bloom — vibrant, confident, and beautifully unique.
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September
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It’s September, and every year, this month feels like the end of a chapter.

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Rebrand Your Life And Work: A Guide for Women Creating What's Next
Somewhere within each of us lives an untamed spirit — grounded, fierce, and deeply free.
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End Of Year Journal Prompts
The end of this year is in sight, and what a journey it has been! As we approach the final days of 2024, let’s take a moment to pause, breathe, and reflect together.
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You Are Your Brand
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Life is one big lesson, and all too often, I am too busy to stop and listen to what life is trying to tell me.
You are the greatest project you will ever work on, and that’s exactly why you deserve to treat yourself with patience, love, and care.
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Do You Really Not Mind Getting Older, Dee?
Do you really not mind getting older, Dee? That’s the question I answered three times last week for three different interviews.
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The Proage Women
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For the online magazine The Pro-age Woman, I was invited for an interview.

I am dee
Embrace Your Journey: A Call to Believe in Yourself
I want you to experience the profound joy of cherishing the life you lead.
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What Do I Want?
Today, I posed a question to myself: What do I truly want? What are my genuine desires, and what do I merely think I want?
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DCIS
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A brief update about my health issues because I received a lot of messages with health questions from the community.

I am dee
Embracing Change At Any Age
I’ll share my journey of self-discovery and positive change and how I’ve drawn inspiration from my own life and wisdom to embrace change, no matter where I am.
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Once I Hit a Certain Age...
It becomes easier and easier to see through certain things or people, like a trained eye, to see shit coming right at you from miles away and get less impressed by people trying to impress you with unimpressive stuff.
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Be Extremely Nice To Yourslef This Christmas
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Over the past few weeks I’ve been wondering about the best way to spread Christmas cheer.

I am dee
The Introverted Self
As far back as my memory stretches, I’ve always liked being alone.
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Instagram Reels Tips for Fabulous Women Over 40!
Hey there, fabulous ladies! Ready to conquer Instagram Reels like the queens you are?
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Claudia Strater
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When Dutch fashion brand Claudia Sträter asked me to join their “empowered by relevance” campaign, I immediately said yes.

I am dee
Glowy Skin
My requirements for skincare products? Glowy and healthy skin.
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Follow the Call of the Disco Ball
Happy new year, beautiful ladies. I took Finn to school this Monday morning, January 9th.
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Rituals... Magazine
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Read a sneak peek from the latest issue of Rituals Magazine.

I am dee
Celebrate The Little Things
Celebrate every moment in life. It could be the smallest simplest thing but life itself should be celebrated.
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Donna
Read a sneak peek from my feature in Donna Magazine.
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Want To Do It Again?
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Last week we chose a child-friendly hotel for our stay in Marrakech.

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Every Woman Is Beautiful
Every woman is beautiful; are all women equally beautiful?
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Closing Chapter 2021
Writing my thoughts on paper is one of the ways I have been processing my emotions all my life.
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Endometriosis
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I have endometriosis, a stage IV, to be exact.

I am dee
Schoolyard Dinosaur
A bit of motherhood today. I share a lot of my thoughts on my blog because I simply have little to hide.
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Like An Onion
I actually didn’t intend to share this story with the world, but I changed my mind and I decided to share it anyway.
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The Tee
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Who knows me knows how much I love my fashion style. There’s nothing more fun than finding the perfect summer dress, statement earrings, or a beautiful pair of sneakers.

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She's Almost There
‘‘You become what you see. What you see regularly determines what you believe – and the most powerful way of inspiring people is with images.’ – AndBloom
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Peer Pressure
I’ve said it many times before and will keep repeating myself; baby smooth skin is not a goal to aim for as you get older.
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About
Hi, I’m Dee (49), and I’ve been working in the fashion industry for 30 years. What began as a lighthearted joke soon blossomed into an international modeling career that launched when I was 16 and continued until I was about 30.
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Ahaaa, Cortisol
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It’s been about two years now since I found out I’m in perimenopause.

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Swimwear Self-Love Selfie
I have been on this “beautiful journey into aging” for almost 3 years now.
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Tanja Van Wijk
I had the pleasure of sitting down with Tanja van Wijk, a remarkable woman, artist, writer, and lifelong self-discoverer.
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Das Neue 40
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Last year I was approached by journalists Priska Amstutz and Leoni
Hof with the question to contribute to a new German-language book about “the new 40”.

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Denise Boomkens Age
My face today. Recently I Googled myself. While I entered my name, it almost immediately said: “Denise Boomkens age.”
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Women Supporting Women
Do you hear me roar? I roar for myself and for all women.
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For My Age
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I am 45 years, 6 months, and 8 days old today. Born on the 17th of July 1975. I love my birthdate, I love the sevens, seven is my lucky number.

I am dee
Happy New Year!
Wow, what a year, 2020, and how wonderful to say farewell to the craziness of quarantines and lockdowns.
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Age Is Just A Number
Happy birthday to me! Today marks another milestone in my life’s journey, and I couldn’t be happier to become a year older!
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I Love Me
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Some days it feels like I’ve started a small revolution. As if I am gathering a little army of women around me.

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I Am Two
WOW! I can hardly believe that two years have passed since I posted my first AndBloom portrait.
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Live and Let Live
It is so easy to judge someone, give your opinion about a choice someone else has made for themselves for whatever reason.
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Love/Hate
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I have had a love-hate relationship with my body for many years, 30 years to be exact.

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Invisibility Is My Choice
My heart has two kinds of days. I have days when I walk the streets with my eyes wide open, curious, cheerful, and outgoing.
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The Right Mindset
There are days when I wake up with the wrong mindset. Last week I had 2 of them.
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Radical Self-Love Selfie Day
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Once in a while, I take radical self-love selfies.

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A Selfie-Love Selfie Tutorial
On many’s requests, I want to share this tutorial about “how to take a selfie at home” with you.
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Dear Life
Since I became his mother, exactly 4 years ago, (almost) everything that was ever important to me no longer is.
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Me, Myself and I
Becoming yourself… Once you understand that’s what life is all about, it feels much more relaxed!
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Self-Acceptance and Friendship
The older I get, the more beautiful and loving I find myself. sounds awful narcissistic huh? But it is certainly not meant in a narcissistic way, it has much more to do with self-acceptance.
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Unique Aging
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Every woman is unique in her own beautiful way, with her own unique story and traces of life.

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Up-Close and Personal
“So Dee, what are you doing these days? Oh yes, you are portraying old women, right? And … why exactly are you doing that?”
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It's My Birthday, Hooray!
Today a shameless selfie because today marks another milestone in my life’s journey, and I couldn’t be happier to become a year older!
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Pro-Aging
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With my pictures, I capture the fierceness of women over 40 (and up).

I am dee
Body Positivity
If you’re feeling less than great about your body beyond your 40s, you’re not alone.
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Love Yourself
My Instagram followers know I am a pro-self-lover for all women, especially women over 40.
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Huh...I-am-40+!
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Searching for answers as to how I feel, I’m wandering the internet.

I am dee
I Am Dee
I am Denise (43), friends call me Dee. I am a photographer fueled by compassion, curiosity, and a drive to change the current view of society on aging
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The Selfish Selfie
What do you see when you look in the mirror? Do you love what you see? Or are you constantly trying to equal the beautiful pictures of your fellow (younger) Instagrammers?
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