Guests sharing a stylish table setting during The Guide Lunch – AndBloom event by Denise Boomken
Signed copies of The Guide displayed at AndBloom’s intimate Lunch & Book Signing event
Denise Boomkens welcoming Bloomers at The Guide Lunch, a curated AndBloom gathering
Curated goodie bag and signed Guide prepared for guests at AndBloom The Guide Lunch
Guests sharing a stylish table setting during The Guide Lunch – AndBloom event by Denise Boomken
Signed copies of The Guide displayed at AndBloom’s intimate Lunch & Book Signing event
Denise Boomkens welcoming Bloomers at The Guide Lunch, a curated AndBloom gathering
Curated goodie bag and signed Guide prepared for guests at AndBloom The Guide Lunch

The Lunch

Indulge in a celebration of The Guide with an intimate, exclusive lunch in one of six iconic cities

✔ Including a personalized signed copy of The Guide

✔ 3 hour exclusive lunch experience

✔ Goodie bag (value €150+)

€200,00

Choose your city Amsterdam - 11 September
caret-down

book your seat

Lunch & Book Signing Events. Hosted by AndBloom to celebrate the launch of The Guide, Dee invites you to an intimate brunch in one of six cities. Connect with like-minded women, enjoy a beautiful gathering, and leave with your own personalized copy of the book.

heart-straight
heart-straight
heart-straight
heart-straight
heart-straight

AndBloom - loved by 1.3M women worldwide

During each lunch event, you will:

  • Receive a personally messaged copy of The Guide (value: €37)
  • Enjoy an exclusive three-hour lunch
  • Connect with Denise and other women from the AndBloom community
  • Receive a carefully curated goodie bag with Denise’s favorite brands (minimum value: €150)
  • Experience a facial cupping workshop by INBAR (available in selected cities)
  • Optionally attend a public book signing in a local bookstore later in the day

11 September – Amsterdam

13 September – Düsseldorf

20 September – Paris

27 September – London

4 October – Milan

11 October – Barcelona

The exact time for lunch will be shared later

Limited availability: 30 guests per city

Each ticket gives you access to the full experience:

  • An exclusive three-hour lunch
  • A signed copy of The Guide
  • A beautiful goodie bag with products you’ll love
  • Meaningful time with Denise and the community
  • Workshop experiences in selected cities

Ticket price: €200 per person

These events are created for women who:

  • Feel connected to the AndBloom message
  • Love beauty, storytelling and honest conversation
  • Want to celebrate aging with intention and joy
  • Are curious to meet Denise and other inspiring women

Beauty should never harm the planet.

You can still order  The Guide online and become part of the AndBloom movement. Sign up to receive early access and updates about future events.

[ PRE-ORDER THE GUIDE ]

[ JOIN THE COMMUNITY ]

Do you accommodate food allergies or dietary preferences?

Yes — please let us know about any allergies or dietary restrictions (e.g., vegetarian, vegan, gluten-free, nut-free) when you RSVP so we can plan accordingly.

What is the dress code for the event?

Think festively blooming with personality. This is a celebratory event, so feel free to add a pop of color, an eye-catching accessory, or something that makes you feel confident. No strict rules — just come as your best, most authentic self.

What time should I arrive?

Doors open 15 minutes before the scheduled start. We recommend arriving a little early to get settled and enjoy some pre-lunch mingling.

loved by

heart

Paulina Porizkova (model, actress and writer):

This book is what the world needs.

It’s celebrating the beauty of women past the age when they are deemed beautiful; making you to look, find and see the beauty you may have missed in the world — and in yourself.

The Guide shows us the beauty that has been kept away from us: the beauty of aging, of growing up, of becoming who we were meant to be all along.

Every page is of daily inspiration; a reminder of true beauty  in a world that’s increasingly fake.

Naomi Watts (actress, producer and co-founder of Stripes):

I started following Dee's work on Instagram during the early days of COVID, and was immediately drawn in by her bold, thoughtful photography and the way she captured women living life on their own terms.

The Guide carries on that same spirit—inviting, beautifully designed, and filled with ideas and insights for women in midlife who want to reconnect with themselves.

It’s part inspiration, part reflection, and a gentle nudge toward living a little more freely.

The Guide

The Guide is a 365-page self-reflection and lifestyle book created for women 40+ who want to embrace confidence, growth, and authenticity. It is more than a journal – it is a daily companion that inspires you to pause, write, and reconnect with yourself. With carefully designed journaling prompts, thought-provoking questions, and empowering pro-aging insights, The Guide helps you reflect on your past, understand your present, and shape your future with clarity and style. Each chapter invites you to explore themes of identity, mindfulness, and self-expression. By writing regularly, you gain new perspectives, discover hidden strengths, and celebrate your own unique story. The elegant design makes it not only a tool for reflection but also a book you will treasure for years to come. Created by AndBloom, a brand that celebrates women40+ worldwide, The Guide connects a global community of modern women who value inspiration, beauty, and authenticity. With worldwide shipping, exclusive signed editions, and timeless design, The Guide is more than just a book – it is an invitation to celebrate yourself every single day.

€37,00

Buy

Now

Cover of The Guide No.1 – 365-page self-reflection and journaling book for women 40+ by AndBloom