
Forte dei Marmi: A Perfect Blend of Beach and Tuscany
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This year, we booked a hotel in Forte dei Marmi for the fifth year in a row, staying at the Hotel President for the last four times.
Why always the same town, you might wonder. But those who know this place will agree with me: Forte has a certain magic.
Nestled at the foothills of the Apennines, directly by the sea (with beautiful bagni), it offers stunning views of the mountains and easy access to all the treasures of Tuscany.
In previous years, especially when the weather was cooler or we were less tired, we alternated beach days with sightseeing days. By now, we’ve seen almost all the villages and cities in Tuscany, with our favorites being Florence, Lucca, and Siena. This year, during our two-week stay, we only managed a tourist visit to Lucca. The rest of the days were spent relaxing on the beach, with Socks comfortably in the shade under the beach chair. Walking around Siena in nearly 40-degree heat is no fun for anyone, especially not for Finn and Socks.
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Location of Forte dei Marmi
Forte dei Marmi is located on the Tuscan coast, at the foothills of the Apennines. It is an ideal
location for both beach and Tuscany lovers. Here are the distances from Forte dei Marmi to
eight of my favorite places in Tuscany:
Lucca: Approximately 36 km (22 miles)
Pisa: Approximately 45 km (28 miles)
Florence (Firenze): Approximately 106 km (66 miles)
Siena: Approximately 147 km (91 miles)
San Gimignano: Approximately 117 km (73 miles)
Volterra: Approximately 98 km (61 miles)
Montepulciano: Approximately 184 km (114 miles)
Cortona: Approximately 191 km (119 miles)
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Hotels in Forte dei Marmi
Luxurious Options
Hotel Principe Forte dei Marmi
Description: A five-star hotel offering luxurious rooms, a private beach, and a rooftop bar with panoramic views.Amenities: Spa, gourmet restaurant, private beach, pool, rooftop bar.
Augustus Hotel & ResortDescription: This elegant resort offers a private beach, lush gardens, and a variety of rooms and suites, some with private pools.Amenities: Spa, multiple restaurants, private beach, pool, fitness center.
Hotel ByronDescription: An upscale hotel with classic Tuscan decor, offering beautiful sea views and a tranquil atmosphere.Amenities: Pool, gourmet restaurant, garden, bar.
Mid-Range Options
Hotel President (where we stayed the past 4 years)
Description: A comfortable and stylish hotel located near the beach, known for its excellent service and amenities.Amenities: Restaurant, bar, garden, close to the beach.
Hotel ViscardoDescription: A charming hotel with a cozy atmosphere, offering comfortable rooms and a convenient location near the beach and town center.Amenities: Bar, garden, terrace, free bicycle rental.
Hotel GoyaDescription: A well-regarded hotel with modern amenities, located a short walk from the beach and central attractions.Amenities: Restaurant, bar, garden, terrace, meeting rooms.
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Restaurant Tips
Bocconcino (our absolute favorite)
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Markets
Weekly Market: Every Wednesday in the center
Mini-Market: Every Saturday in the center
Antique Market: Every third Saturday of the month
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Shops
Forte dei Marmi offers a range of shops, from luxury boutiques to cozy souvenir stores.
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"Forte dei Marmi remains a magical place for us, where we return time and again to enjoy the unique blend of beach, culture, and Italian hospitality."
The Tale of Forte dei Marmi
Once upon a time, along the beautiful coast of Tuscany, there lay a small, unassuming village
known to the Romans for its strategic location. This area, nestled between the sea and the
majestic Apuan Alps, was a quiet place where marble was quarried and farmers tended their
fields.
Centuries passed, and the land remained tranquil until the 18th century when a grand duke
named Leopold I decided to build a fort to protect the coast from pirate attacks. This fort,
known as Fortino, stood proudly by the sea, watching over the villagers and the precious
marble that was shipped from its port. The village began to grow around this fort, and thus,
Forte dei Marmi—”Fort of the Marbles”—was born.
As the years went by, the fame of Forte dei Marmi’s marble spread far and wide. The stone,
prized for its beauty, was transported to distant lands, bringing prosperity to the town. In the
19th century, something magical happened. Wealthy families from Florence and beyond
discovered the serene beaches and stunning views of Forte dei Marmi. They built elegant
vacation homes along the coast, transforming the sleepy village into a fashionable seaside
resort.
By the early 20th century, Forte dei Marmi had become the playground of the rich and
famous. Luxury villas, grand hotels, and charming boutiques sprang up, catering to visitors
who sought the perfect blend of relaxation and sophistication. The town’s reputation as a
haven for the elite only grew, attracting celebrities, artists, and intellectuals who strolled its
sandy shores and dined in its exquisite restaurants.
After the turmoil of World War II, Forte dei Marmi emerged as a symbol of resilience and
luxury. It continued to enchant those who visited, offering a refuge where the cares of the
world seemed to melt away under the Tuscan sun.
Today, Forte dei Marmi stands as a vibrant testament to its storied past. The fort still watches
over the town, which has transformed into a bustling resort filled with life and laughter. Its
beaches are adorned with elegant bagni, and its streets are lined with high-end boutiques and
lively markets. Despite its modern allure, the spirit of the old marble village endures,
whispering tales of history and heritage to all who visit.
And so, the tale of Forte dei Marmi continues—a magical blend of past and present,
welcoming travelers to its shores with the promise of beauty, luxury, and a touch of timeless
Tuscan charm.
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FAQ
Yes, Name the Label ships worldwide. Shipping times and costs vary based on location, and international customers can expect reliable service and delivery options.
The best time to visit Forte dei Marmi is during the late spring and summer months, from May to September. During this period, the weather is warm and perfect for beach activities, and many cultural events and markets take place. July and August are the peak tourist months, offering a lively atmosphere, though they can be crowded.
Forte dei Marmi is easily accessible by various modes of transportation:
By Air: The nearest airports are Pisa International Airport (Galileo Galilei) and Florence Airport (Amerigo Vespucci). From there, you can take a train or rent a car.
By Train: Forte dei Marmi has a train station (Forte dei Marmi-Seravezza-Querceta) with regular connections to major cities like Pisa, Florence, and Rome.
By Car: The town is conveniently located near the A12 motorway, making it accessible by car from various parts of Italy.
Some of the top attractions in Forte dei Marmi include:
The Beaches: The town is famous for its pristine, well-maintained beaches with private bagni offering luxurious amenities. Fortino: The historic fort built in the 18th century, now a museum and cultural center.
Weekly Markets: Held every Wednesday, these markets are perfect for shopping for local goods, fashion, and antiques.
The Pontile: A scenic pier extending into the sea, offering beautiful views and a popular spot for a leisurely stroll.
There are several bike rental shops in Forte dei Marmi offering a range of options. Here are a few examples:
Cicli Maggi Prices: City bike: approximately €10 per day Electric bike: approximately €25 per day
Address: Via Padre Ignazio da Carrara, 38, 55042 Forte dei Marmi LU
Forte Bike Prices: City bike: approximately €12 per day Electric bike: approximately €30 per day
Address: Via Duca d’Aosta, 31, 55042 Forte dei Marmi LU
Noleggio Cicli Mazzoni Prices: City bike: approximately €10-€15 per day Electric bike: approximately €25-€35 per day Address: Via Giuseppe Mazzini, 107, 55042 Forte dei Marmi LU
Yes, most rental shops offer a variety of bikes, including city bikes, mountain bikes, and electric bikes, to suit different preferences and needs.