In a world overflowing with beauty brands that promise miracles, NOELIE stands out by offering something truly unique: a holistic approach to skincare and haircare that nourishes both body and soul.
Founded by Bahar Krahn, an expert with over 20 years of experience in beauty, wellness, plant color expert and natural sciences, NOELIE goes beyond the surface, promoting sustainable, 100% natural products designed to honor your health, well-being, and the planet.
Bahar’s story is one of transformation and empowerment. From her years of expertise as a pharmaceutical-technical assistant, master beautician, and professional hair & make-up artist, to becoming the head of the Be Organic Institute in Wiesbaden, Germany, she has always had one mission: to create products that support natural beauty while protecting women’s health.
Her defining moment came when she learned that synthetic hair dyes and beauty products were linked to long-term health risks, such as breast and bladder cancer. Shocked and driven to find a better solution, Bahar embarked on a journey to develop plant-based hair dyes and clean, effective skincare products—giving birth to NOELIE. It’s no coincidence that the name NOELIE means “new beginning,” symbolizing her commitment to creating a healthier future for her daughter and all women. The brand uses a patented lipsomal formulation in our product formulations for a cell boost effect! The active ingredients are packaged in liposomes and oleosomes so that they can also penetrate the deeper layers of the skin and hair and work from the inside out rather than just on top.
For Bahar, true beauty is more than skin-deep. It starts with self-love, empowerment, and authenticity. Her motto, “Transformation starts inside,” speaks to her belief that the best way to feel beautiful is by nurturing yourself from within. NOELIE isn’t just about looking good—it’s about creating products that honor your body, respect the environment, and promote holistic well-being.
Bahar’s extensive research has led to groundbreaking formulas that combine the power of nature with cutting-edge science. Her plant-based hair dyes, for example, are not only free from harmful toxins but also nourish the hair from the inside out, thanks to a patented liposomal transport system. Her skincare line is packed with active ingredients sourced from certified organic cultivation, offering a deeply transformative experience that supports the skin’s natural regeneration process.
Sustainability is at the core of everything NOELIE does. Bahar believes that being eco-friendly isn’t just about using organic ingredients but about making mindful decisions throughout the entire production process. From sourcing high-quality, pollutant-free raw materials to using sustainable, toxin-free packaging, NOELIE sets the highest standards for purity and responsibility.
In a market where “clean beauty” claims are often unregulated, NOELIE proudly holds COSMOS Organic certification, ensuring transparency and ethical production practices. Whether it’s the 100% sugarcane bottles or the use of stone paper for labels, every detail is carefully chosen to minimize environmental impact while maintaining product integrity.
True change begins within.
Bahar Krahn
At the heart of every NOELIE product is Bahar’s personal touch and passion for helping women embrace their natural beauty. The delicate lines on the packaging represent life’s journey—full of ups and downs, yet always moving forward. Bahar designed these herself, a reminder that every woman has the power to start anew, no matter where she is in life.
With NOELIE, you’re not just investing in skincare or haircare—you’re investing in yourself. Each product carries the potential for deep, lasting transformation, empowering you to feel strong, beautiful, and authentically you.
NOELIE offers a range of plant-based hair dyes, skincare, and haircare products that focus on holistic well-being. The line includes nourishing treatments formulated with medicinal herbs and superfoods, all aimed at promoting natural beauty while ensuring safety and efficacy. Each product is crafted with care and expertise, reflecting Bahar’s commitment to empowering women through beauty.
Yes, NOELIE’s products are designed to be safe for various skin types, including those of pregnant or breastfeeding women, as well as individuals with allergies and children over 16. Each product has been dermatologically tested at the University Hospital of Mainz to ensure its suitability for sensitive skin.
NOELIE emphasizes sustainability by sourcing high-quality ingredients from certified organic cultivation, ensuring ethical practices throughout the supply chain. The packaging is made from eco-friendly materials, including over 97% sugarcane for bottles and innovative stone paper for labels. The brand aims to minimize its ecological footprint while providing effective beauty solutions.
