Lu in Luland

Tell us about yourself!

Hi! I’m Lou – a 52-year-old British woman who’s just returned to the UK after 8 years of living in Portland, Oregon. I am a mum of a teenage boy, and I am currently single and mid-divorce.

What about your work?

I am an Accidental middle Age Influencer and run my personal brand, Luinluland.

I empower women to step out of their comfort zone, embrace middle age, find confidence in Midlife, and embrace menopause and aging!

Being in love is glorious and exciting and wonderful. Falling out of love is tricky and painful.


What do you consider your greatest achievement?

My son is by far my greatest achievement. As is driving 6000 miles around the USA alone in a 35ft vintage RV on a mission to empower women and preach self-love.

What can you tell us about love, marriage, and motherhood?

How long have you got?

Being in love is glorious and exciting and wonderful. Falling out of love is tricky and painful.

I loved my 20-year marriage very much, but divorce has shaken me to my core. It upended everything I thought I knew about myself. There was no big drama; we lost each other along the way and couldn’t find the path back, not each other.

Motherhood is a beautiful and ever-changing adventure! I have an only child, as I hated being pregnant. Childbirth was horrific for me and was followed by 2 years of post-party depression – so I settled on one child. Watching this young human who I have created is so wonderful!

He’s 19 now, spreading his wings, and traveling before starting college in Montana in the USA on September 23. As I watch him navigate his life, I’m enjoying getting used to some freedom and independence for myself again. I have done what I can, and now his journey is up to him!

What’s on your nightstand?

A vibrator and reading glasses.

What would you say is the best and the worst thing about becoming older?

The best bit is by far giving less fucks!

I love my journey into middle age and all that it brings. I have embraced menopause in all its glory. I have been fortunate to escape without any problems apart from some unsexy hot flushes.

I have found I have got hornier and sexier with middle age and have walked into my confidence.

I’m less fond of my changing skin – and the creaky knees! I keep very fit, and that helps!

What makes you happy?
  • Sunshine and blue skies
  • Driving my bus on the open road
  • Someone telling me they like my outfit
  • Climbing mountains
  • Cocktails
  • Friends
  • Cold water swimming
  • Kitchen discos

Latest Google search.

Flights to Marrakesh for a trip in March!

Favorite thing to do when no-one is around?

Dance like no-one is watching.

What is your age, and how old do you feel?

52 and I feel fucking fabulous!

Find Lou at or on Instagram at LuinLuLand
Lou was styled by the fabulous Dayenne Bekker 
Makeup and hair by Ellen van Berkel

This community originated from my love for photography, fashion, lifestyle, and consciousness. After I turned 40 I started to miss inspiring websites with coolness and authenticity towards aging.