Karin is the owner of the PR & marketing agency “Boon the agency”. We connected on the Gram, and she came to my studio just before the Corona lockdown for a portrait. I love how female entrepreneurs show what beautiful things they create while following their dreams. A little more about Karin;
Tell Us About Yourself?
I always find it difficult to talk about myself. Still, I think when you ask my friends, they describe me as an enthusiastic, creative, sportive, and energetic person. I live in Lunteren, a small town in the middle of Holland, with my lovely husband, daughter (11), and son (9). I am curious in life, always see the bright sight and seeking new adventures.
What do you consider your greatest achievement?
My greatest achievement? I am proud of myself for being an independent and successful businesswoman. At the same time, I consider myself a good wife and mother to my 2 kids and my cat Pip.
Can you tell us a little more about your company, “Boon The Agency”?
I own a PR & marketing agency. We are always looking for the best creative story of a brand. We help accelerate brands by creating experiences. We create what consumers want, and businesses need to become successful. Our strategy is focussing on services like social media, influencer marketing, public relations, and making content in video and photography.
What would you say is the strangest thing about becoming an older woman?
Within years, you appreciate the small things in life, and it’s less important what others think of you. This has a very positive effect on you as becoming an older woman. I feel privileged to get older because not everyone gets to age.
What Would You Tweet to Your Younger Self?
Accept and embrace yourself the way you are and, try to live in the moment.
Greatest new discovery?
Because of visiting my customers all over the Netherlands I really enjoy giving myself some inspiration and education by listening to podcasts and Ebooks on Storytel. It’s very relaxing during times of heavy traffic and driving my car.
How do you stay healthy, both physically and mentally?
Two years ago we moved to a small village called Lunteren (back to my hometown), in the middle of the Netherlands. We decided to go back to nature and live in the forest. It’s a healthy and relaxing environment for the mind and soul. Besides that I love to practice yoga & run, eating little meat, and enjoying my relaxing social life with my friends here in this little town.
What is the first thing you do in the morning to start your day in a positive way?
Taking a cold shower like Wim Hof (the Ice Man), it’s my wake-up call – it keeps me ready and focused during the day, lowers my stress level and it gives my immune system a boost. And after that, I always treat myself to a cup of coffee.
What are you most looking forward to in the next six months?
After two busy years of building our dream house in Lunteren, I decided to just relax and enjoy every second of it. Living in nature gives me the perfect balance between busy business life and my private life.
How old are you?
I am 45 years old.
