Aveda invited me to Iris van Herpen’s haute couture show in Paris. It was an extraordinary 24 hours, surrounded by mesmerizing fashion designs and remarkable hair creations.
Iris’ show was held at the Ambassador of the Kingdom of the Netherlands residence, nestled in the vibrant heart of Paris. As I entered the venue, the stunning courtyard paved the way to a grand city palace. Backstage, the Aveda team was diligently setting up the stations to ensure the models were perfectly prepared for the show following their rehearsal in the enchanting garden.
Iris van Herpen
During the show, Iris van Herpen unveils an alluring collection inspired by Aquatic Architecture and Bionic Innovations that offers a glimpse into the future.
Drawing inspiration from the future of floating cities and the concept of bionic design, this pioneering collection reflects a vision where humans inhabit both land and offshore environments. To envision a future where our built environment becomes a natural extension of the vast aquatic landscapes, creating a harmonious coexistence between humanity and the world’s oceans.
Backstage
Backstage, I had the pleasure of meeting Antoinette Beenders, Aveda’s Senior Vice President – Professional Global Artistry. Antoinette Beenders started her journey with Aveda in 1997, initially as a Global Guest Artist and Creative Director for The Urban Retreat-Harvey Nichols’ Aveda Concept Salon in London. Since then, she has been pivotal in shaping and enhancing Aveda’s artistic vision, bringing her immense talent and expertise to the brand’s global professional community.
From Antoinette’s colleague Christophe Potin, who styled my hair “a la Aveda” in my hotel room that morning, I learned about the hair concept that was discussed until midnight the previous evening by Antoinette’s magical team. The theme of “architectonics” in Iris’ designs is translated into the hair, ensuring that all aspects of the show, including fashion, hair, and makeup, seamlessly come together.
Aveda
The philosophy behind the Aveda brand is deeply rooted in its commitment to holistic beauty, environmental sustainability, and the well-being of individuals and the planet. Here are some critical elements of the Aveda philosophy:
- Environmental Stewardship: Aveda is dedicated to environmental responsibility and aims to impact the world positively. They strive to use ingredients derived from plants and flowers that are sustainably sourced, and they prioritize eco-friendly manufacturing practices.
- Ayurvedic Influence: Aveda draws inspiration from Ayurveda, an ancient holistic healing system from India. They integrate Ayurvedic principles into their products, incorporating the wisdom of Ayurveda’s botanical remedies and traditional practices to promote overall balance and well-being.
- Pure Ingredients: Aveda believes in the power of nature and uses naturally derived ingredients in its formulations whenever possible. They emphasize using pure plant essences, essential oils, and botanical extracts to create effective, safe, and environmentally friendly products.
- Social Responsibility: Aveda is committed to making a positive social impact. They actively support fair trade practices and strive to create opportunities for communities worldwide. Aveda also champions initiatives that empower women and promote their well-being.
- Connecting Beauty, Wellness, and Art: Aveda believes beauty is more than external appearances. They aim to create products and experiences that nurture the senses, restore balance, and enhance overall well-being. Aveda also embraces art and creativity, collaborating with artists and stylists to celebrate self-expression.
- Education and Awareness: Aveda places great importance on education and raising awareness about environmental issues. They strive to inspire their customers, employees, and partners to make conscious choices contributing to a sustainable future.
Iris van Herpen
Iris van Herpen is a renowned Dutch fashion designer known for her innovative and avant-garde designs. Her work pushes the boundaries of fashion, combining traditional craftsmanship with cutting-edge technology and unconventional materials. With her unique approach to fashion, Iris has gained global recognition and has collaborated with various artists and institutions. Her creations often blur the line between fashion and art, captivating audiences with striking and otherworldly aesthetics. Iris van Herpen’s designs continue to challenge the conventional notions of fashion, inspiring and mesmerizing fashion enthusiasts and industry insiders alike.
The show
The ARCHITECTONICS collection dares to imagine humanity’s next frontier: a world with waterborne urbanism that harmonizes with marine ecosystems. Global concerns grow as 90 percent of large cities worldwide are vulnerable to rising sea levels, and over 410 million people are predicted to be at risk.
This season Van Herpen’s designs draw attention to the visionary ideas of Oceanix, the world’s first floating city, and the essential new generation of architects that show us the ingenuity and desirability of waterborne architecture. Challenging our conventional notion of living spaces, each design encapsulates the duality of existence, where land and water intertwine to see a future where we seamlessly inhabit both realms.
www.aveda.com
Music Marina Herlop – Salvador Breed
Headpieces: Malakai & Rinaldy Yunardi
Yes, Aveda hair products are suitable for women with gray hair. Aveda offers a range of products specifically designed to meet the needs of different hair types and colors, including gray hair. Whether you’re looking for products that help maintain the natural shine and texture of gray hair, reduce yellow tones, or provide nourishment for a healthy mane, Aveda has options that cater to your specific desires and requirements. It’s always a good idea to seek advice from an Aveda professional to determine the best products and care routine for your gray hair.
Aveda is a renowned hair care brand that offers a wide range of high-quality and environmentally-friendly hair products. They are known for their commitment to using natural and sustainable ingredients.
Yes, Aveda is a cruelty-free brand. They do not test their products on animals but actively support animal rights and ethical practices.
Yes, Aveda products are designed to cater to a wide range of hair types, including straight, wavy, curly, and textured hair. They offer products specifically formulated to address the unique needs of different hair types.
Aveda is committed to using naturally-derived and plant-based ingredients in its products. They strive to minimize the use of harsh chemicals and prioritize the use of gentle, environmentally-friendly ingredients.
