Amaré Amaré

OLÁ BOM DIA, MY NAME IS TRUUS FLETCHER, A DUTCH GLOBETROTTER. TOGETHER WITH MY WELSH/AUSTRALIAN MAN AND AN EVERCHANGING ZOO, I’VE LIVED ON FOUR DIFFERENT CONTINENTS.

Ol

AFTER MY BIOLOGICAL MOTHER GAVE ME UP FOR ADOPTION, I WAS LOVINGLY RAISED BY A DUTCH FAMILY, TOGETHER WITH A BROTHER AND A SISTER.

With my background, growing up in the Netherlands meant I always felt rootless, and I’ve never settled down anywhere for more than a few years. Once, I met my Welsh Ozzie man when I was 36 and working at an ad agency called Wieden+Kennedy in Amsterdam; this only got ‘worse’ as he is just as restless as me.






I’m very grateful to my Portuguese friends, who showed me that slowing down and enjoying lunch with friends is one of the most essential things in life.

Truus

OLÁ BOM DIA, MY NAME IS TRUUS FLETCHER, A DUTCH GLOBETROTTER. TOGETHER WITH MY WELSH/AUSTRALIAN MAN AND AN EVERCHANGING ZOO, I’VE LIVED ON FOUR DIFFERENT CONTINENTS.

Ol

AFTER MY BIOLOGICAL MOTHER GAVE ME UP FOR ADOPTION, I WAS LOVINGLY RAISED BY A DUTCH FAMILY, TOGETHER WITH A BROTHER AND A SISTER.

With my background, growing up in the Netherlands meant I always felt rootless, and I’ve never settled down anywhere for more than a few years. Once, I met my Welsh Ozzie man when I was 36 and working at an ad agency called Wieden+Kennedy in Amsterdam; this only got ‘worse’ as he is just as restless as me.


We lived on Ilha da Armona for a few years in a very relaxed island life in a colorful beach bungalow. But when the lockdowns came, I lost my appetite for my desk job and decided it was time for a change. It had to be something directly related to island life. I started exploring the Japanese Gyotaku technique of printing fish but quickly discovered that printing dead fish on linen was impractical.


With the help of a local wood artist, I quickly changed to block printing, and I never looked back. I take my inspiration from everything that lives in the sea here, all these beautiful creatures. I chose tablecloths as my medium because they symbolize the Portuguese way of life. I’m very grateful to my Portuguese friends, who showed me that slowing down and enjoying lunch with friends is one of the most essential things in life.

Of course, we didn’t stay put for too long, but our latest adventure has brought us closer to our beloved Lisbon. In Spring 2023, we moved to Trafaria, a small fishing town on the south bank of the Tagus, where we bought a fantastic, late nineteenth-century fixer-upper. And it’s in this beautiful old house where Ill continue to develop Amaré Amaré.

From Trafaria with Love,

Truus 

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FAQ’s

What fabric do they use?

100% pure linen. There’s nothing better than the natural look & feel of real linen. It ages well and becomes more and more beautiful over time.

Where does the fabric come from?

It is sourced from a company based in Guimarães, in northern Portugal. They are passionate about circularity and one of the true pioneers in producing sustainable linen here in Portugal.

Is the brand sustainable?

Yes. The core values of my linen supplier are – reduce, recycle, reuse, and eliminate. It covers everything related to the manufacturing of their products. They aim to reduce and prevent pollution and improve their environmental impact.

Can I request a particular print?

Yes, but it depends on the request! Please drop Truus a line here.

This community originated from my love for photography, fashion, lifestyle, and consciousness. After I turned 40 I started to miss inspiring websites with coolness and authenticity towards aging.

#ANDBLOOM